Build it, then make it findable
MBGDesk works in five areas: websites and web applications, eCommerce, AI and automation, custom software, and search covering technical SEO, local search and Google Business Profile. Most clients arrive for one and stay for two, because the build and the visibility work decide each other.
Most agencies do one half of this. A design studio hands over at launch and whether anyone finds the site becomes somebody else's problem. A search agency inherits a site it cannot change and spends the engagement asking for fixes. Splitting the job across two suppliers is how a business ends up paying twice to have an argument conducted on its behalf.
Websites, applications and stores
The engineering: server-rendered, accessible, structured so search engines can read it from the first day rather than after a later remediation project.
Custom Web Application Development
Custom web application development, dashboards, portals, booking systems and internal tools, built with roles, state and data handled properly.
Website Redesign
Website redesign that starts from data. What currently converts and ranks is identified and preserved before anything is redrawn.
Website Maintenance And Support
Website maintenance and support, updates, backups, monitoring and a defined response path, so problems are found before customers find them.
Progressive Web App Development
Progressive web app development, installable, offline-capable web applications that need no app store and stay indexable in search.
SaaS Development
SaaS development, multi-tenancy, subscription billing, onboarding and the operational plumbing a product needs before it can take its first paying customer.
CMS Development
CMS development, content models built around how your team works, so publishing does not require a developer and the structure survives a redesign.
Landing Page Development
Landing page development, fast, focused pages built for a specific campaign, instrumented so you can tell whether they worked.
Website Speed Optimisation
Website speed optimisation as engineering, bundle size, rendering strategy, caching, database queries and hosting, not just image compression.
Website Migration
Website migration, platform moves, content and data migration, integrations and a cutover plan with a tested rollback position.
API Integration Development
API integration development, connecting your website to CRM, payments, inventory and third-party services, with the failure cases handled properly.
Design and user experience
Design as a constraint problem rather than a decoration one. What the page has to do, on the devices people actually hold, within the accessibility standard that applies to you.
UI UX Design
UI and UX design, user flows, information architecture and interface design, with the states nobody draws specified before build.
Conversion Focused Web Design
Conversion-focused web design, pages designed around a defined action, with the friction that costs completions removed at design time.
Design To Development
Design to development handover, tokens, component specifications and build QA, so what ships resembles what was approved.
Wireframing And Prototyping
Wireframes and clickable prototypes, structure agreed and flows validated with real users before development budget is committed.
eCommerce
Stores on Shopify, WooCommerce or built from scratch, with the payment, tax and delivery realities of your market settled before the checkout is designed.
Shopify Development
Shopify development, theme work, apps, custom functionality and the checkout constraints you should know about before committing.
Woocommerce Development
WooCommerce development, custom stores on WordPress with plugin discipline, performance work and a maintenance plan that is agreed rather than assumed.
Custom Ecommerce Development
Custom eCommerce development for product models, pricing rules and fulfilment logic that Shopify and WooCommerce cannot express.
Marketplace Development
Marketplace development, multi-vendor platforms with onboarding, payment splitting, disputes and the trust systems that decide whether it works.
Payment Gateway Integration
Payment gateway integration, Razorpay, Stripe, PayPal and local providers, with webhooks, refunds and reconciliation handled properly.
Ecommerce Migration
eCommerce migration, moving products, customers and order history between platforms, with catalogue URLs redirected and nothing lost in transit.
Ecommerce SEO
eCommerce SEO, category architecture, faceted navigation control, product page depth and the duplicate-URL problems stores generate by default.
Ecommerce CRO
eCommerce CRO, measuring where buyers abandon, testing changes where volume allows, and fixing what the data shows rather than what looks dated.
AI and automation
Agents, chatbots and workflow automation, scoped narrow and evaluated against your own messages rather than a demo.
AI Agent Development
AI agent development, systems that take multi-step actions using your tools, with permissions, limits and human approval where the stakes require it.
AI Chatbot Development
AI chatbot development, assistants grounded in your own documentation, scoped to what they know, with a fast route to a person.
AI Automation
AI automation, document processing, classification and data extraction, where the input varies too much for fixed rules.
LLM Integration
LLM integration, adding language model features to your existing product or systems, with cost, latency and failure handled as engineering concerns.
Custom AI Application Development
Custom AI application development, building software where the model is the core capability, with evaluation, cost and quality engineered from the start.
AI SaaS Development
AI SaaS development, multi-tenant AI products where usage-based model costs and subscription pricing have to be reconciled before launch.
AI Consulting
AI consulting, feasibility assessment, use-case prioritisation and honest advice about which AI projects are worth funding.
AI Search Visibility
AI search visibility, structuring content so it can be retrieved and cited by AI answer engines, without claiming knowledge nobody outside those systems has.
Custom software
Internal systems for operations that have outgrown spreadsheets, documented so they survive the person who commissioned them leaving.
Custom CRM Development
Custom CRM development, built around how your team actually sells, when configuring Salesforce, HubSpot or Zoho genuinely will not fit.
Custom ERP Development
Custom ERP development, inventory, purchasing, production and finance in one system, built when configuring Odoo or SAP would mean fighting it.
MVP Development
MVP development, the minimum build that tests whether people will use and pay for your idea, scoped around a stated hypothesis.
Business Process Automation
Business process automation, workflow orchestration across people and systems, so work moves without someone remembering to move it.
Admin Dashboard Development
Admin dashboard development, internal reporting and operational interfaces that answer specific questions rather than displaying everything measurable.
Dedicated Development Teams
Dedicated development teams, engagement models, rates, IP, communication and time zones, stated plainly rather than discovered later.
Mobile applications
Android, iOS and cross-platform, chosen against what you will have to maintain rather than what is fashionable.
Android App Development
Android app development, native and cross-platform, built for the range of devices, Android versions and network conditions your users actually have.
Ios App Development
iOS app development, native Swift and cross-platform, built with App Store review requirements and Apple's privacy rules planned for rather than discovered.
Cross Platform App Development
Cross-platform app development in React Native and Flutter, with an honest account of where the shared-code promise stops.
Search
Technical, local and international search. What is in our control is the foundation, the content and the signals. Rankings are not, and nobody who says otherwise is telling you the truth.
Technical SEO
Technical SEO, crawling, indexation, rendering, canonicals, structured data and site architecture, fixed on the site rather than listed in a document.
Local SEO
Local SEO covering the website, the Google Business Profile, citations and reviews together, because local visibility draws on all four.
International SEO
International SEO, URL structure, hreflang and genuine localisation, so country versions compete with rivals rather than with each other.
SEO Audit
SEO audits covering technical health, content coverage, internal linking and competitive gaps, prioritised by impact, with a plan for who implements what.
SEO Content Strategy
SEO content strategy, intent mapping, topic clusters and briefs, with one page per intent so your own pages stop competing with each other.
Programmatic SEO
Programmatic SEO done with a data source worth publishing and a similarity check before launch, because the technique is one decision away from a doorway farm.
Core Web Vitals Optimisation
Core Web Vitals optimisation, LCP, INP and CLS improved against real field data from your visitors rather than lab scores from a fast machine.
Website Migration SEO
SEO for site migrations, redesigns, replatforms and domain changes, with URL mapping and redirect planning done before development starts.
SaaS SEO
SaaS SEO, comparison and alternative pages, integration and use-case content, and measurement that runs through to trials and retained revenue.
Google Business Profile
Setup, optimisation, Maps visibility, reviews, multi-location management, verification and reinstatement. For many local businesses the profile produces more calls than the website.
Google Business Profile Setup
Google Business Profile setup and claiming, eligibility assessment, category selection and verification, done in an account you own.
Google Business Profile Optimisation
Google Business Profile optimisation covers categories, services, attributes, photos, products and Q&A, completed properly on a profile that already exists.
Google Maps SEO
Google Maps SEO, working on relevance and prominence, the two local ranking factors you can influence, and being honest about the third one you cannot.
Review Management
Google review management, a compliant process for requesting reviews, responding to all of them, and handling the ones that are unfair or fake.
Multi Location Listing Management
Multi-location Google Business Profile management, location groups, bulk updates, consistency across branches and the governance that stops listings drifting apart.
Listing Reinstatement
Diagnosis and reinstatement for suspended Google Business Profiles, finding the actual cause, correcting it, then appealing once with evidence.
Phone Number Verification
Help with Google Business Profile verification that has failed or stalled, phone, postcard and video verification, and what to do when the option you need is not offered.
Local Citation Building
Local citation work, auditing and correcting your name, address and phone across the directories search engines cross-reference, then keeping them consistent.
Local Landing Pages
Local landing pages built with genuine local content, written only for places where there is something true and specific to say.
Digital marketing
Paid search and social, conversion work, content and the analytics to tell whether any of it produced revenue rather than traffic.
Google Ads Management
Google Ads management, campaign structure, negative keywords, conversion tracking and honest reporting on what a customer costs.
Meta Ads Management
Meta Ads management, campaigns on Facebook and Instagram with creative testing, audience structure and measurement that survives signal loss.
Conversion Rate Optimisation
Conversion rate optimisation for lead-generation businesses, improving enquiry rate and lead quality, not just form submissions.
Content Marketing
Content marketing, formats, distribution and audience building across email, video and social, beyond content written to capture search demand.
Social Media Marketing
Social media marketing, channel selection, sustainable production and measurement, including an honest answer about whether you need it at all.
Lead Generation
Lead generation, the system connecting traffic, offer, capture, qualification and follow-up, rather than any single channel that produces enquiries.
Analytics And Tracking Setup
Analytics and tracking setup, GA4, tag management, server-side tracking and consent, configured and verified rather than installed.
How the pieces fit
A website is step one of five. Build it, get it found, turn visits into enquiries, automate what happens to those enquiries, then keep improving against real numbers. Each stage feeds the next, and a gap anywhere makes the stages either side of it look like they failed.
That is the argument for one supplier rather than several. Not that we are better at every individual piece than every specialist, which would be an odd claim, but that the handoffs between pieces are where most of the value leaks out.
Services by market
Nine of these are also written for each of our four markets, because what a UAE store needs is not what a UK store needs. Currency, payment rails, language, regulation and how buyers search all differ. The country pages set out what changes.
Talk to us
Tell us what you are trying to build and we will come back with scope, approach and an estimate.