How we price, and why there is no price list
We price by scope rather than by package, because the same request can mean a fortnight of work or a quarter of it depending on details that a package cannot see. What we can do, and do on every page below, is name every factor that moves the number, so you can predict roughly where your project lands before you speak to anyone. Pricing then differs by market in ways that are real rather than cosmetic: what changes between India, the United States, the United Kingdom and the United Arab Emirates is not the exchange rate, it is tax treatment, approval processes, language requirements and what a quote is expected to include.
A price list would be either so wide that it answers nothing, or so specific that it is wrong for most projects that read it. The useful version is the list of things that actually change the figure, which is what each page below sets out for its own market.
Pricing in each market
Four pages, four different commercial questions. Each one is written for the way buying actually works in that market rather than being the same page with the currency changed.
India Pricing
How web development and SEO are priced in India, what separates a cheap quote from a real one, how GST and milestones work, and what actually changes the number.
USA Pricing
How US projects are priced and contracted: fixed scope against time and materials, how change orders work, who owns the code, payment terms and sales tax treatment.
UK Pricing
How UK projects are priced and what procurement usually asks for: VAT treatment, purchase orders, supplier onboarding, accessibility obligations and data protection.
UAE Pricing
What a UAE project costs to run properly: Arabic and right to left as real work, VAT and TRN invoicing, AED and multi-currency selling, free zone and mainland differences.
The three ways we structure an engagement
Fixed scope suits work where the requirement is genuinely understood before it starts. It gives you a number you can take to a finance team and hold us to. It fails when discovery is still happening, because every ambiguity becomes a negotiation about what the words meant, and both sides end up defending a sentence rather than building a website.
Time and materials with a cap suits work where something important is unknown, most often an integration with a system nobody can test in advance. You carry more of the risk, so you get a weekly report of what has been spent and what remains, and the cap means the exposure has a ceiling. A fixed price on a genuine unknown is priced for the worst case, and you pay for that risk whether or not it ever happens.
Retained monthly work suits anything continuing, which in practice means SEO, Google Business Profile management and ongoing development. It is priced on the hours reserved rather than on outcomes, for a reason covered below.
What we will not price on
We do not price SEO or Google Business Profile work on rankings or on traffic. Nobody controls search results, and a supplier who prices on a position they cannot control has to either get lucky or manage the number some other way. Retained work is priced on the time reserved and the work done in it, and both are reported.
We do not offer a cheaper version of the same scope. Smaller scopes cost less, and that is a real conversation worth having: fewer pages, fewer integrations, your content rather than ours. What we will not do is quote the same deliverable for less by quietly removing the testing, the migration or the support, which is the quote that costs the most in the end.
What moves the number, in every market
Content is usually the largest single swing in any quote, because most projects assume the client will supply finished copy and most clients do not have it. Whether we write it or you do can change a project's cost more than any technical decision in it.
Integrations come second, and specifically integrations with systems we cannot test before starting. A well documented payment gateway is predictable. An internal tool with no documentation and one person who understands it is not, and it is priced accordingly or moved to time and materials.
Replacing an existing site costs more than building a new one at the same size. Preserving URLs, mapping redirects and protecting existing search performance is a work stream with no visible output, which is exactly why it is the first thing cut from a cheap quote and the first thing regretted.
Why the four market pages differ
These are not one page with the currency swapped. The commercial question is genuinely different in each market, and each page answers its own.
India is about quote comparison, because the price band for the same nominal deliverable is wider there than anywhere else and buyers are rarely given the information to tell the difference. The United States is about change control, because that is where fixed price projects come apart. The United Kingdom is about getting a project through procurement, which is frequently harder than agreeing the price. The United Arab Emirates is about what bilingual and right to left genuinely add, which is the cost most often discovered after a build has already started.
Frequently asked questions
Why will you not publish figures?
Because a figure without the scope that produced it is misleading rather than helpful, and because we would rather tell you what drives the cost than give you a number you cannot check. Every page below lists the factors specific to its market. Describe your project and you get a real figure quickly.
Can I get a rough idea before a full conversation?
Yes. Send the number of pages, whether you have content, which systems it needs to connect to, and whether it replaces an existing site. Those four answers get you close enough to decide whether to continue, and it takes a couple of minutes on WhatsApp.
Do you charge for a proposal?
No. Discovery, when a project needs it, is a paid deliverable that produces a specification you own and can take elsewhere. A proposal is not discovery and is not charged for.
Which currency will I be invoiced in?
The currency of the office handling your market, which is covered on each market page. The currency you are invoiced in is a separate question from the currencies your site presents to your own customers, and both are settled at the start.
Talk to us
Tell us what you are trying to build and we will come back with scope, approach and an estimate.